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Tuesday, October 13, 2026
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The Video Platform Offers Viewers Power to Reduce AI-Generated Videos in Their Feeds

The platform is rolling out a updated setting that permits them to reduce the quantity of AI-made content appearing in their feeds. This initiative comes as the platform disclosed that it now features in excess of 1 bn content made with AI.

Trial and Implementation

The update is undergoing trials over the coming weeks before a widespread release. This advancement aligns with a increase in content created by AI, driven by new video-generation tools.

AI Proliferation Online

Studies have shown that almost 10% of the fastest-growing channels on a popular video site exclusively feature clips produced artificially. A significant portion of this output is considered “AI slop”, a phrase for inferior, bulk-generated content that is often absurd or surreal.

“We know from our community that a lot of users enjoy content produced via AI tools, including computer-generated images to science explainers, and we intend to offer the community the option to see more or less of that, based on their own choices,” stated a spokesperson.

Scale of AI Content

TikTok shared that there are now 1.3 billion videos on its app identified as made with AI. Overall, more than 100 mn pieces of content are uploaded to the platform each day, making AI-generated material a relatively small portion of its total content library.

User Control Features

Members will be able to reduce or increase the amount of AI-generated videos they see by opening the topic control option in the application and picking AI-made media. Additional categories that can already be controlled under the filter encompass news, style, aesthetics, and dance.

Platform Guidelines

Its guidelines oblige creators to identify “realistic” AI-made content, and it prohibits malicious deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be deleted under its terms of service.

Furthermore, the platform will now add an AI-generated watermark to content produced via its own AI tools, or identified by an collaborative effort for identifying AI-generated material. This action is aimed to help prevent users from seeking to bypass the disclosure requirement.

Educational Initiatives

The company is additionally introducing a $2 million educational fund for professionals and organizations to develop informative material about responsible artificial intelligence. This program will assist charitable organizations dedicated to educating computer science.

Moderation Strategy

TikTok has justified its moderation strategy, during discussion over intentions to make redundant numerous review team members in Britain. TikTok is set to cut 439 jobs in its content moderation team in its British office, with labor groups and online safety experts expressing worry that humans are being replaced by automated systems.

A trust and safety lead clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by eliminating the most distressing content prior to it is viewed by people. TikTok announced a significant reduction in shocking and graphic content handled by safety staff over the previous year due to reliance on its machine learning processes.

We believe it is crucial to combine humans and technology to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to limit contact with harmful content as quickly as possible, which is the area in which a lot of the machine support is proving valuable process content quickly.”
Written by

Molly Lucas

Award-winning journalist with over a decade of experience covering UK politics and economic affairs.

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